Echoes of Summer: India’s Finest Men’s Fashion Brands to Know This Season

summer

Summer is stretching across the Indian subcontinent. It’s not only sunlight shimmering through city skylines, monsoon winds teasing the horizon, but also a shift in mood. Our wardrobe sheds the weight of wool and denim. This makes room for fabrics that breathe, silhouettes that flow, and vibrant colors that capture the lightness of the summers.

At Echoed Notes, we believe fashion isn’t about following trends. It’s about capturing moments. And summer is full of them. Whether you’re unwinding on a coastal escape, navigating busy urban afternoons, or slipping into long, conversation-filled evenings, your clothes should feel as effortless and expressive as summer season itself.

Here are some exceptional Indian menswear brands that understand the rhythm of Indian summers. They also design for those who dress with intention.

1. Nicobar – Soft Horizons, Global Soul

Wearing Nicobar feels exhaling. Their collections bring together island calm and metropolitan polish. They have pieces like light linen shirts, soft trousers, and breathable layering options. The design language is simple, but rich in detail—tailored for those who live with quiet elegance.

Echoed Notes Loves: The way Nicobar blends minimalism with warmth. Perfect for the man who collects moments, not logos.

2. B Label by BOHECO – Conscious, Cool, and Hemp-Infused

Few fabrics feel as right for Indian summers as hemp, cool, antimicrobial, and sustainable. B Label is redefining eco-conscious style with hemp shirts, easygoing pants, and polished basics. They look sharp but feel like second skin.

Echoed Notes Loves: Their pieces echo not just style, but stewardship. It’s a rare harmony between design and environmental mindfulness.

3. Bhaane – Culture in Every Cut

If you’re drawn to pieces that make a quiet statement, Bhaane is your brand. It is founded by Anand Ahuja. This Delhi-based label champions individuality through oversized silhouettes, neutral palettes, and gender-fluid designs. Their summer-ready cottons and anti-fit aesthetics are as expressive as they are comfortable.

Echoed Notes Loves: Bhaane doesn’t follow fashion—it curates identity. Each piece feels like a personal journal entry.

4. The Summer House – Quiet Craft, Everyday Grace

Ethically made, artisan-driven, and cleanly designed is The Summer House. It brings handcrafted textiles to a modern stage. Their summer range includes relaxed shirts, tailored trousers, and elevated basics. These are all designed for a slower, more thoughtful pace of life.

Echoed Notes Loves: The perfect marriage of craftsmanship and calm. If you’re seeking depth in simplicity, look no further.

5. The Souled Store – Pop Culture, Reimagined

You’ll find The Souled Store, where comfort meets culture. They are known for their playful graphic tees and co-ords inspired by pop icons and nostalgia. Their summer drops include everything from Marvel-themed shirts to tie-dye sets and breezy joggers.

Echoed Notes Loves: It’s fashion with a wink. Perfect for when you want your outfit to say something—fun, bold, and unmistakably you.

6. Bonkers Corner – Streetwear That Speaks Fluent Gen Z

Bonkers Corner is a homegrown hero in India’s streetwear brand. It delivers bold prints, oversized fits, and a distinct Y2K flavor that’s perfect for summer. Their drop-crotch pants, vibrant shirts, and statement graphics are built for the fearless.

Echoed Notes Loves: The attitude. If you dress to stand out and not blend in, Bonkers Corner is your summer spirit animal.

7. Snitch – Fast, Fresh, and Fearless

With weekly drops and trend-driven collections, Snitch has become a favorite for youngsters. Think printed shirts, boxy tees, Cuban collars, and matching co-ords—all designed for breathable ease. It’s their summer outfits that transitions effortlessly from day to night.

Echoed Notes Loves: Snitch captures the rhythm of modern India—dynamic, daring, and full of color.

8. Raymond – The Evolution of Elegance

Traditionally known for formalwear, Raymond has embraced modernity with grace. Their summer offerings include pastel linen shirts, cotton trousers, and crisp bandhgalas. 

Echoed Notes Loves: It’s the comeback no one saw coming. Raymond is now as relevant at a summer brunch as it is in a boardroom.

9. Jaypore – Tradition, Lightly Worn

For those summer days that call for something cultural, Jaypore offers handwoven kurtas, Nehru jackets, and artisanal pieces. These feel timeless yet contemporary. Their use of block prints, breathable cottons, and subdued hues makes traditional wear truly summer-friendly.

Echoed Notes Loves: Jaypore lets you wear heritage—not as costume, but as comfort. Ideal for weddings, rituals, or simply when you want to feel grounded.

Summer in India is intense—but it’s also a time of beauty. The brightness, the slowness, the moments stretched by light. The brands above don’t just sell clothes—they offer entry points into a more thoughtful way of dressing. A wardrobe that moves with the climate, yes—but also with your personality.

At Echoed Notes, we’re here for that deeper style journey. One that echoes your individuality. One that leaves a softer, more honest imprint.

ALSO READ: https://echoednotes.com/a-dee-dive-into-the-best-headphones/

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