In today’s beauty landscape, celebrity owned skincare brands are no longer just vanity projects, they’re full-blown movements. Especially in India, where skincare is deeply personal and culturally rooted, the arrival of celebrity-owned skincare lines has reshaped how we shop, glow, and self-care.
From Bollywood icons to global stars, Indian celebrities are taking their skincare philosophies public. They are blending clean formulations, cultural heritage, and wellness-forward messaging. Echoed Notes gives a look at some of the most exciting Indian celebrity skincare brands changing the face of beauty.
1. Kay Beauty by Katrina Kaif
Launched: 2019
Category: Makeup with skincare benefits
Katrina Kaif’s Kay Beauty is all about enhancing your natural features. All while nourishing your skin. While it launched as a makeup line, many of its products feature skincare ingredients like marula oil and avocado butter, offering a hybrid experience.
With a tagline like #ItsKayToBeYou, the brand encourages individuality and confidence. Add to that the clean and has cruelty-free formulations. Also its inclusive to shade ranges—and it’s easy to see why Kay Beauty is a hit with millennials and Gen Z alike.
2. 82°E by Deepika Padukone
Launched: 2022
Category: Premium skincare & self-care rituals
It is named after India’s standard meridian. 82°E is Deepika Padukone’s way to balance, wellness, and inner calm. The minimalist packaging reflects the brand’s ethics. Skincare isn’t just about appearance in accordance with this brand. It’s more about daily rituals and self-respect.
Each product is a fusion of Ayurvedic ingredients and modern science—like Ashwagandha Bounce Moisturizer or Lotus Splash Cleanser. The focus here isn’t on perfection but on consistency and self-connection.
3. Anomaly by Priyanka Chopra Jonas
Launched: 2021 (US), 2022 (India via Nykaa)
Category: Haircare with skin-conscious values
While Anomaly is technically a haircare brand, Priyanka Chopra’s sustainability-first approach puts it in the larger wellness and skincare space. With clean formulas, no silicones or sulfates, and fully recyclable packaging, it’s a blueprint for conscious consumerism.
Plus, healthy hair starts with a healthy scalp. Also, Scalp care is, after all, skincare.
4. Arias by Lara Dutta
Launched: 2019
Category: Skincare and wellness
Former Miss Universe Lara Dutta created Arias as a clean, affordable skincare brand. It is tailored to Indian skin types and environmental conditions. Whether it’s an anti-aging serum or an SPF-infused day cream, Arias delivers effective results without burning a hole in your pocket.
The brand is dermatologically tested, vegetarian, and made with Indian consumers in mind. This makes it perfect for anyone looking for simplicity and efficacy in their skincare routine.
It’s an accessible luxury that works beautifully for Indian skin.
5. T.A.C – The Ayurveda Co. (Backed by Kajal Aggarwal)
Celebrity Role: Investor and advocate
Category: Ayurvedic skincare and wellness
While not founded by a celebrity, T.A.C got a major boost when South Indian superstar Kajal Aggarwal came onboard as an investor. Her involvement brought visibility to this Ayurvedic brand that merges tradition with clinical efficacy.
From Kumkumadi oil to Ubtan foaming cleansers, the brand caters to audiences looking for heritage-based skincare with a modern twist.
6. Hyphen by Kriti Sanon
Launched: 2023
Category: Clean, accessible skincare
Bollywood actress Kriti Sanon took her passion for skincare to the public by co-founding Hyphen on her 33rd birthday. Partnering with PEP Technologies (the parent company of mCaffeine), she launched a line that merges nature and science in simple, effective formulations.
The debut range includes:
- Barrier Care Cream (two variants: oily and normal to dry skin)
- Golden Hour Glow Serum
- All I Need Sunscreen SPF 50 PA++++
Priced between ₹449–₹649, the products are vegan, PETA-certified, cruelty-free, and designed for everyday use. Hyphen aims to make skincare accessible and uncomplicated, reflecting Kriti’s personal journey from skincare enthusiast to beauty entrepreneur.
Why Are Celebrities Launching Skincare Brands?
It’s not only about capitalizing on fame. Today’s consumers—especially in India—demand transparency, purpose, and real value from beauty products. Here’s why celebrity skincare brands are thriving:
- Authenticity: These stars don’t just endorse; they embody their brands’ values.
- Trust Factor: Fans connect with celebrities’ personal skincare journeys.
- Market Growth: India’s beauty market will probably be hitting $30 billion by 2026. There’s room for everyone, especially brands that resonate emotionally and culturally.
Final Thoughts: From Fame to Formula
The new era of beauty is here—and it’s personal, conscious, and refreshingly local. Whether you’re into slow skincare rituals or on-the-go glow, there’s a celebrity-owned brand out there that matches your vibe.
These brands are more than celebrity extensions—they’re manifestos of identity, wellness, and empowerment.
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